Livewire Digital, the leading provider of integrated data, voice and video services launches the M-Link Universal Content Exchange Server at IBC 2005 to ensure that no breaking news event goes unreported. This new solution from Livewire Digital allows newsrooms to process a large variety of content from wide range of sources. The content can be transmitted over new satellite services like Inmarsat BGAN, traditional land lines, the Internet and even mobile phones, which are increasingly being used by broadcasters when reporting breaking news stories.
Simple to administer access control, allows the newsroom to allow members of to the general public, to deliver ‘adhoc’ content using a simple Web interface or via FTP. This complements the media delivered to the same server from M-Link Voyager Lite or M-Link IP-Reporter.
In today’s state-of-the-art newsrooms, broadcasters need to be able to receive material from a host of sources to allow them to react to news as it happens. The Universal Content Exchange Server gives broadcasters a cost effective way to process this type of media.
Tristan Wood, Managing Director, Livewire Digital, comments: “As technology evolves broadcasters are continually looking for new ways to receive news reports from the field. Universal Content Exchange Server gives newsrooms the ability to receive news in a variety of new formats that are delivered over a wide range of mediums. Most importantly, it allows the broadcaster to manage content from the general public as well as the professional reporter.”
When disaster strikes, it is often members of the public who witness and capture breaking news stories as it happens. During the terrorist attacks in London on the 7th July, it was the public and not trained journalists who were able to illustrate the chilling events using footage captured on camera phones. Universal Content Exchange Server supports decoders from all the major mobile phone manufacturers giving broadcasters the ability to broadcast news stories as they happen with footage captures by those on the scene.
Both SDI and analogue playout are supported, allowing both professional formats and unusual or proprietary formats to be supported.
With one M-Link server, newsrooms can receive news from professional reporters as well as the general public., eliminating the need for multiple servers, complicated format conversion and the ‘headaches’ of managing a public ally facing system.
Subject to the hardware platform, existing M-Link Exchange customers can benefit from the new features through a simple software upgrade.
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PRESS CONTACT:
Stuart Gill, Livewire Public Relations, 32 Ewell Road, Surbiton, Surrey, KT6 6HX, UK.
T: +44 (0)20 8339 7440 F: +44 (0)20 8339 7441 E: stuart.gill@livewirepr.com
About Livewire Digital
Livewire Digital is the leading provider of integrated data, voice and video services, delivering premium content and value-added services for broadcasters, shipping companies, oil and exploration enterprises, production facilities and government services.